Pre-LOI Deal Intelligence for SMB Buyers
When you’re making one of the most significant financial decisions of your life with a spreadsheet and a gut feeling. The broker knows what the deal is worth. The seller knows what the deal is worth. Now, you do too.
DealClarity tells you whether the deal is worth pursuing, and what it's actually worth, before you sign anything.
This report was run on a real anonymized business asking $1.75M.
DealClarity's analysis identified a $300,000 gap between asking price and base case value and returned a verdict of Pause, Resolve Before LOI. That finding took less than 48 hours and cost a fraction of a Quality of Earnings engagement.
That's the intelligence institutional buyers have always had. Now you have it too.
The Playing Field Has Never Been Level
Every year, thousands of independent buyers compete for a finite number of quality SMB deals. You bring real capital, real intent, and real commitment to the businesses you acquire.
What you don't bring, because it hasn't existed at your price point, is the analytical infrastructure that institutional acquirers take for granted.
A Quality of Earnings report costs $15,000–$50,000 and takes four to six weeks. It's post-LOI. By the time you have real answers, you're already in too deep to walk away cleanly.
The broker has an incentive to close. The seller has an incentive to close. Even your own enthusiasm has an incentive to close.
DealClarity is built for the one person at the table who isn't getting paid on close - you.
What You Get Before You Sign Anything
DealClarity runs a structured five-module analysis on the financials and deal terms you already have. No engagement letter. No waiting. No bill that arrives after you've already made the decision. (Three additional modules in active development.)
Within 48 hours, you receive a DealClarity Intelligence Report with four structured deliverables built for the moment that matters most: before you commit.
Customer Concentration & Transition Risk.
Who the revenue actually depends on and what happens to it when the owner leaves.
Normalized P&L and EBITDA Bridge.
The seller's adjustments, stress-tested. What the business actually earns, stripped of the presentation layer.
Working Capital Peg.
What stays in the business at close and whether the deal structure accounts for it.
Verdict: Proceed, Pause, or Walk.
A derived valuation range across conservative, base, and optimistic scenarios. The gap between asking price and derived value. Not a feeling, a number. And the specific conditions that would change the outcome.
Plus the two things no spreadsheet gives you: every red and yellow flag the analysis surfaces, and the due diligence questions you should be asking before you sign an LOI — not after.
That's what institutional buyers have always had. Now you do too.
Our Story
Built by Someone Who’s Been on Both Sides of the Table
DealClarity was founded by Jennifer Knighton, a 25-year software industry veteran with CRO experience at two PE-backed SaaS companies, including a successful exit to Francisco Partners. When she ran her own acquisition search, she encountered the same information asymmetry every independent buyer faces: brokers with closed-deal incentives, sellers controlling the narrative, and no institutional-grade analysis available at the pre-LOI stage.
She built the tool she couldn't find.